Increase Your Knowledge

As a nonprofit, your biggest asset is not your latest fundraising campaign or your newest shiniest program. Your biggest asset is your reputation. Prioritizing transparency and accountability in your organizational culture is critical to protecting and enhancing your reputation, and it's essential to your success in fundraising and donor engagement. Let’s explore how you can proactively work toward a culture of financial transparency.

If you are new to fundraising, one of the biggest challenges you will face is acquiring new donors. New donors can bring in fresh perspectives and diverse experiences to your organization, expanding your reach and impact within the community. So how can you attract new donors to your organization? Let’s explore five effective strategies to accomplish this.

While acquiring new donors is important for growing your nonprofit's supporter base, focusing solely on donor acquisition can be a short-sighted strategy. It can be 10-20 times more expensive to acquire a new donor than to retain an existing one. By retaining donors, you can establish a stable source of funding and to support your organization. Here are five steps to help in your donor retention plans.

Building relationships with your donors takes time, effort, and patience, and obsessive follow-ups can quickly turn them off and lead to negative outcomes. By clearly communicating with donors and respecting their boundaries and preferences, you'll create a positive experience for them.

While it's possible to raise funds through online campaigns and social media, you're missing out on a lot of potential opportunities if you're not engaging with donors in a more personal way. If you're serious about fundraising and making a positive impact through your organization, this means taking the time to meet with donors, make real connections, and maintain meaningful relationships.

One of the most important aspects of fundraising is how we steward our donors. In this article, I'll explain what donor stewardship is, why it's so critical for nonprofits, and six steps nonprofit leaders can take to begin building their own donor stewardship plan.

By using asset-based language, nonprofits can help to shift the narrative around the communities they serve. They can create a more positive and empowering story that celebrates diversity, resilience, and creativity. This can help to create a culture of possibility and hope, where everyone is seen as valuable and worthy of investment.

Explore the importance of creating a culture of giving within your organization, and five steps you can take toward creating deeper and more meaningful connections with your supporters that lead to increased giving and a more sustainable future for your nonprofit.

While many people tend to focus on the visible aspects of fundraising such as major campaigns, marketing, and events, the behind-the-scenes work of fundraising operations is just as crucial. Let’s explore exactly what fundraising operations is, why this behind-the-scenes process is often overlooked as a strategic priority, and how to increase buy-in from nonprofit leaders on investing in this process.